„Реклама на деня: McDonald’s пуснаха пръстен за 12 хиляди долара във формата на бургер“
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Ето нещо нетрадиционно и наистина впечатляващо за днешния Свети Валентин. А именно – пръстен във формата на бургер, който е изключително скъп. Пръстенът, не бургерът.
Майсторското бижу се казва Bling Mac и е продукт на McDonald’s, като има дизайна на най-популярния им сандвич Big Mac. И сега внимавайте – пръстенът е изработен от 18-каратово злато и скъпоценни камъни, при това абсолютно професионално. Цената му е 12.5 хиляди долара, ала не се продава. Причината е, че има само едно такова бижу и то се подарява като част от промоционална кампания на веригата за бързо хранене. Достатъчно е само влюбените двойки да се обяснят в любов през социалните мрежи, след което да сложат хаштагът на кампанията. Яко!
А ако се чудите коя любов е по-силна – тази към любимия човек, към вкусния хамбургер или към изящното бижу, спрете! Важното е да има положителни чувства, другото са подробности.
Автори
Big Mac Event 2018
Client: McDonald’s US
McDonald’s US Chief Marketing Officer: Morgan Flatley
McDonald’s US Marketing Sr. Director: Julie Wenger
McDonald’s US Corporate Relations, Sr. Vice President: Jano Cabrera
McDonald’s US PR & Brand Engagement, Director: Molly McKenna
McDonald’s US Global Corporate Communications Sr. Manager: Terri Hickey
McDonald’s US Marketing Manager – Brand and Content Content: Anna Sawicki
McDonald’s US Marketing Manager – Digital Campaigns and Content: Emily Charron
McDonald’s US Marketing Manager – Brand and Content: Faizan Tahir
McDonald’s US Marketing Media Manager: Jamie Krinsky
McDonald’s US Marketing Operations Manager: Brittany McDonough
McDonald’s US PR & Brand Engagement, Manager: Emily Lyons
McDonald’s US Media Relations Manager: Andrea Abate
McDonald’s US Communications, Supervisor: Jessica Schulze
McDonald’s US PR & Brand Engagement, Supervisor: Trent Stafford
Creative Agency: We Are Unlimited
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
Chief Production Officer, We Are Unlimited: Jon Ellis
Chief Delivery Officer, We Are Unlimited: Denis Budniewski
Group Account Director: Chris Bergen
Account Director: Mary Ashley Chenoweth
Account Supervisor: Carly Richter
Assistant Account Executive: Kylee Shelhamer
Executive Creative Director: A. Chris Moreira
Executive Creative Director: Mark Schöller
Associate Creative Director: Jonathan Pliego
Associate Creative Director: Jon Leachman
Narrative Strategist: Noemi Garcia
Integrated Producer: Beata Wolankiewicz
Senior Social Strategist: Becca Toth
PR Agency: Golin
Group Creative Director: Mike D’Amico
Associate Creative Director: Drake Paul
Associate Creative Director: Jeff Roy
Executive Director: Meghan Phillips
Media Director: Samantha Klein
Digital Director: Josh Rangel
Planning Director: Lisa Heidkamp
Bling Mac Jewelry Designer
Nadine Ghosn
Production for Bling Mac
Agency/Line Producer: Megan Guerrant
Director of Photography: Jamieson Mulholland
1st AC: Mitch Buss
Gaffer: Steve Semkiw
Props: Geoff Binns-Calvey
Art Dept: Brian DuPont
Editor: Aaron Fronk
Audio Engineer: Joe Flood
Digital Media Agency: Resolution Media
Advertising Strategist: Samantha Culbertson
Associate Director, Advertising: Samantha Bartucci
Associate Director: Eric Dornbrook
Media Agency: OMD Media
Group Director: Maggie Checinski
Associate Director: Gabe Heller
Strategist: Brittney Lutz
AACM Agency: Agency: Burrell
Executive Creative Director: Rebecca Williams
Account Director: Nashonna Griffin
ACM Agency: IW
Account Director: Flora Zhao
Associate Creative Director: Harry Truong
Associate Creative Director: Sisi Zhang
HCM Agency: Alma
Account Executive: Maria Hodgson
Executive Creative Director: Jorge Murillo
HCM Social: Boden
Account Supervisor: Natalie Asorey
Associate Director: Kaitlin LaBruzzo
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